Onesixone Report – Lori Senecal: The Future of Marketing

april 2020

16apr7:00 pm8:00 pmOnesixone Report - Lori Senecal: The Future of MarketingHow innovative marketing can leap frog sales barriers

Event Details

Welcome to episode 4 of the Onesixone Report!!

This week’s guest has been named one of the ‘Top 100 Most Creative People in Business’ by Fast Company, was featured on the Adweek Power List as one of the ‘Top 100 Leaders in Media, Marketing and Tech’ and ‘Top 20 Women in Marketing’ by Agency Spotter. Her name is Lori Senecal and she served as the Executive Chairman and Global CEO of KBS (now Forsman & Bodenfors), a creative agency based in NY. Under her leadership, KBS grew from a 250-person domestic agency to over 900 people worldwide and was recognized as one of the “Best Places to Work in NYC”, as well as being on Ad Age’s list of “Standout Agencies” for three consecutive years.

During this interview, Lori will talk about how the responsibility of marketers has shifted, how creative marketing can help companies overcome sales barriers and what brands with smaller budgets can do with limited resources. The last 20-minutes will be a live Q&A! Have your questions ready and comment them as soon as we go live to guarantee we get to them.

As an agency founder/CEO myself, I am extremely excited for this conversation and I have a long list of questions prepared. I have already spoken with Lori twice, and she does not beat around the bush – her responses are typically straight-to-the-point and no “fluff”. This means that for those tuning in, we should be able to fit in a few more questions than we have in the past during the live Q&A segment of the show.

The Onesixone Report is platform created to host virtual events and help local businesses “weather the storm” during these tough times caused by COVID-19.

This session is SPONSORED by Bamboo Strategic Media, Piñata and Rootex.

If you are interested in sponsoring the Onesixone Report, email us at info@onesixonegroup.com or onesixonereport@gmail.com

Time

(Thursday) 7:00 pm - 8:00 pm EST

Location

Online Webinar

Organizer

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