For every marketer, your dream client would be a cool product, with an easy to reach an audience and endless amounts of resources at your disposal. But that’s not always reality. Sometimes your audience may be less than desirable.  So what’s the key to using today’s standard practices in digital marketing for a legacy industry with statistically poor engagement? In this session, Maria will cover how a small team of digital marketers has navigated an industry that is notoriously reachable only through traditional methods of marketing.

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