If you want to grow your business and increase sales, don’t go to this presentation… run to it!

Olga Sinnreich, the founder of The Underdog (www.theunderdog.marketing), will reveal a powerful strategy for writing breakthrough copy.

Learn copywriting strategy to influence, engage and sell with the written word. Discover how to give your company a voice that will make your brand the obvious choice for your customers.

At the presentation you will learn about:

• The importance of copywriting;
• The problem of brand differentiation;
• What a good marketing process should look like;
• A role of a copywriter in a marketing process;
• The difference between strategy and tactics in marketing;
• Fundamentals of writing good advertising;
• Detailed analysis of how to write effective copy;
• How to become your own best marketer.