About the Presenter

Wendy is VP/Business Relationship Banker at Florida Capital Bank, where she specializes in business banking for customers that want a banker that will partner with them, understands their business and is experienced and compassionate about the challenges businesses face in today’s economic times. If you have a commercial lending need, she can show you how a consultative, creative banker can partner with you to work towards your financial goals.

Wendy has a passion for startups and helping their business’ grow and thrive since she has had a few startups herself! She understands the struggles and is thrilled to be working with the IPDC to help small business’ reach their maximum potential.

Wendy loves to cook and teach people how to enjoy playing with their food! She resides in Gainesville, FL. Please email wrobertson@flcb.com or go to www.flcb.com     

About the Presentation

FLCBank delivers custom financial solutions built on one-to-one client relationships using state-of-the-art technology. Our Treasury Management solutions provide clients with an array of products and services to better manage the cash flow of their business. In addition to our Business Online Banking platform we offer a Business Mobile App, Remote Deposit Capture, ACH (receivables and payables), wire management software and Positive Pay (fraud prevention), designed to complement their business and help them meet their financial goals. The bank has been recognized by the SBA as the top SBA lending Community Bank in the North Florida region five out of the last six years. Headquartered in Jacksonville, the bank makes loans across Florida. Their focus is helping local businesses gain access to capital with SBA 7a, 504, and USDA lending options.

Topics Covered:

• Determine the purpose of your plan
• Company overview and team
• How to structure the plan for different people
• Identify your solution
• Define your target market
• Define your ideal customer
• Who is your competition
• Strategic marketing plan
• Make it adaptable 

Don’t be afraid of a business plan! Let Wendy help explain some of the things that are confusing so that you can tackle this and help yourself get the funding you need to grow and prosper.

The SF College IPDCZoom Webinar Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events are led by subject area experts and cover topics relevant to product commercialization and growing your new business. The on-line events will be recorded and available for future viewing. 

Thank you to FLC Bank and our Technical PartnerAlpha Creative Studio.