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In this presentation, listeners can expect to learn: How to develop and execute on a marketing strategy for your specific business How to leverage social media, particularly LinkedIn, Facebook, Twitter, and Instagram to build what Warren Buffett calls “share of mind” How to start creating content TODAY that aligns with your target audience Seeing the bigger picture, and how to ask the right questions when thinking about marketing or branding.

Pablo Casilimas is the Founder/CEO of Rootex, a content marketing agency in Gainesville. In addition, he is currently the chairman of the ONESIXONE Group, a business support and growth community, where he serves as a host on their show called the ONESIXONE Report. Pablo is also the associate publisher of INNOVATE® Gainesville.

Rootex specializes in content creation, particularly video production and social media management. We have worked with some of the largest and most reputable brands in the Gainesville area including Infinite Energy, University of Florida, SharpSpring, InfoTech, OPIE Software, Dance Alive, StartupGNV, and The Greater Gainesville Chamber of Commerce among many others. Here is one of our more recent projects we did for the City of Gainesville that now has more than 550 shares on Facebook and more than 6,000 views on YouTube.

In this presentation, listeners can expect to learn:

• How to develop and execute on a marketing strategy for your specific business
• How to leverage social media, particularly LinkedIn, Facebook, Twitter, and Instagram to build what Warren Buffett calls “share of mind”
• How to start creating content TODAY that aligns with your target audience
• Seeing the bigger picture, and how to ask the right questions when thinking about marketing or branding

Regardless of industry, if your business has customers or clients then you can benefit from content marketing. You don’t need a large budget or expensive equipment, if you have the right strategy. Rootex helps your business get the strategy right, and once you’re ready to take your business to the next level, we step in to create commercial grade content that engages your audience and positions your business as the ‘premier brand’ of your field. If you’re ready to take the leap, visit our website to see how we can help: rootexcreative.com

The SF College IPDC Zoom Webinar Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events are led by subject area experts and cover topics relevant to product commercialization and growing your new business. The on-line events will be recorded and available for future viewing.

Thank you to our Sponsor: Rootex and to our technical Partner Alpha Creative Studio.