If you are in the growth stage of your business, considering starting a business, or you just started a business, this talk was designed just for you.

Owning a business is difficult. The only people who know that are people who have been doing it for any extended period of time. The heaviest moments in our leadership in business can yield deep feelings of brokenheartedness, confusion, and loneliness.

That’s why leadership requires perseverance.

But why do we persist? What’s the point? What’s the driver that keeps us going when the weight of our leadership seems so overwhelming?

This talk is a transparent discussion about the difficulties and joys of owning a small business. It’s an inspiring message to stay the course and why your perseverance is so critical to our local and global communities.

About the Speaker: Brandon West is the CEO and founder of PHOS Creative, a strategic digital marketing agency headquartered in Gainesville. PHOS is a three-time recipient of the Greater Gainesville Chamber’s Business of the Year Award for Best Tech Company and Employer of the Year and an honoree of the Gator100, recognizing the fastest growing Gator-led businesses in the world.