Join the Santa Fe College Innovative Product Development Center for our next Zoom Webinar with Pablo Casilimas of Rootex. This webinar is interactive so you will have the opportunity to ask questions and get the answers you need for your unique business.

In this presentation, listeners can expect to learn:

• The history of the six archetypes are and why they work

• What the six archetypes are demonstrated by some pretty awesome print and tv commercials

• The “secret ingredients” of each archetype and the recipe you need to create your own for your company

• How to use a PDF workbook provided to sketch our your own concepts from the recipes

In an age of data, when all aspects of a campaign are optimized, the only lever we still have left is creativity. Over the years, creativity has been deprioritized over data. More ad agency work has gone in house. And in-house marketers often shun the risk of flashy creative ideas.

If you’re looking to add some spark to your in-house marketing department without the expense and risk of hiring agencies or freelance creative teams who don’t “get” your brand, this free webinar will break open your heads and deliver a whole new toolkit to your arsenal.

Register here!