Pitbull’s success is not only built on his music, but also his plethora of entertainment business ventures. The entrepreneur has invested in his own brand of vodka named Voli 305 Vodka, a self-titled fragrance line and the restaurant and nightlife concept iLov305 on Ocean Drive in his hometown Miami. He has his own channel on SiriusXM called Globalization (ch. 13), has signed on to write and perform an original song for the STX UglyDolls movie and will lend his voice talent to one of the characters. He has completed multiple runs of his Las Vegas residency “Time of Our Lives” at Planet Hollywood Resort & Casino’s newly renamed Zappos Theater. The music artist was also named “Godfather” to the Norwegian Escape by the Norwegian Cruise Line.