SharpSpring Transforms Campaign Performance Reporting With Launch of Multi-Touch Attribution

UF startup SharpSpring, Inc., a leading cloud-based sales and marketing automation platform, announced the release of Multi-Touch Attribution, designed to help agencies and SMBs more easily measure the true impact of their sales and marketing campaigns.

“We’re excited to bring advanced campaign attribution tools to our agency partners and clients,” said Chip House, chief marketing officer at SharpSpring. “Few customers buy during their first marketing touchpoint or site visit. They’re much more likely to convert after engaging with many campaigns along their customer journey. With our Multi-Touch Attribution, marketers can easily track the true end-to-end ROI of their campaigns, so they’ll know which ones have the greatest impact on the bottom line.”

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