UF/IFAS Researchers Use AI to Take the Guesswork Out of Fruit Pricing

Pricing fruit comes down to a bit of art and some science for farmers. But new technology from the University of Florida may remove some of that guesswork.

“Growers often rely on their gut to estimate a price for their crop,” said Daniel Lee, a professor of agricultural and biological engineering at the UF Institute of Food and Agricultural Sciences.

Lee led new research to develop artificial intelligence that will help farmers obtain accurate strawberry flower counts through images of the plants.

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