Txtsignal: A Business Utilizing the Science of a Text (WCJB)

Technology advances every day, one medium we might not even realize we use so much is text messaging.

On this tech tuesday, TV20 met with a Gainesville business owner who uses the immediacy of this communication to spread messages across the country.

“We are experts in text messaging,” said Matt Donovan, founder and CEO of Txtsignal, a resident client at UF Innovate | The Hub.

Texting has become a second-nature means of communication…but the founder of a company called Txtsignal says there’s a science behind how we use text messages.

“The read rate on a text message is 98% within three minutes of being received, so it has the highest read rate of any electronic media,” said Donovan.

Learn more about Txtsignal: A Business Utilizing the Science of a Text.