Lunch & Learn by UF Innovate | Accelerate at The Hub

Crafting a lead-driving marketing campaign is both an art and a science. This session will include client case studies and apply the framework for selecting meaningful tactics, crafting messages that resonate, and understanding the results. You’ll learn the fundamentals of a marketing strategy and discover how to align diverse tactics with your goals. You will leave this talk empowered to not only choose the right tactics but to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication.

In this talk, you will learn how to:
– Put communication strategy fundamentals to work
– How to select appropriate tactics and craft compelling messaging for your audience
– Understand metrics and be “humble” to the analytics

This event is open to the public. Please register by noon on October 15th.