Join the first session of the 2024-2025 Bench2Market Talks series to learn about the importance of customer discovery in commercialization. This webinar will be led by Melissa Heffner, a Program Director at Georgia Tech’s VentureLab, and offers valuable insights for university researchers looking to engage effectively with stakeholders and advance their commercialization efforts.

This series is co-sponsored by Biolocity, the Georgia Clinical & Translational Science Alliance (CTSA), and the Petit Institute for Bioengineering and Bioscience.

The webinar will be held on September 4, 2024 at 12:00 PM ET. Register here, or visit the Bench2Market Talk series webpage to learn more.