Peak Strawberry Season Means More Florida-Grown, Flavorful Fruit at the Market

It’s the height of the Florida strawberry harvesting season – a time when the state’s growers are doing all they can to make sure consumers can choose from among the best of their favorite fruit at the market.

“It has been an incredible Florida strawberry season in terms of flavor and quality,” said Kenneth Parker, executive director of the Florida Strawberry Growers Association.

Parker thanked Vance Whitaker, a UF/IFAS strawberry breeder, who has developed several new varieties in recent years. Strawberry breeders at the Gulf Coast Research and Education Center (GCREC) have developed varieties such as Florida Pearl™ Florida Medallion™ ‘Florida Brilliance’ and Sweet Sensation™.

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