Fitness App FitOn Raises $40M, Acquires Corporate Wellness Platform Peerfit

Digital fitness and wellness company FitOn has raised $40 million in Series C funding led by Delta-v Capital, the company announced on Tuesday. FitOn is also expanding its reach in wellness by acquiring Tampa-based corporate wellness platform Peerfit, a UF startup that incubated at UF Innovate | Accelerate at The Hub. The terms of the deal were not disclosed. Peerfit founder Ed Buckley will stay on in his current role as CEO.

The funding comes as the Los Angeles-based company hit 10 million users last year for its app, which offers personalized fitness and wellness programs. The app includes workouts with several partners, including Orangetheory Fitness, KINRGY and Zumba, along with celebrity ambassadors Gabrielle Union-Wade, Julianne Hough, Jonathan Van Ness, Halle Berry, Lindsey Vonn and more.

Founded by the husband-and-wife team of former Fitbit executive Lindsay Cook and AllTrails founder Russell Cook, the app launched two years ago with a mission to give people an affordable and inclusive way to approach wellness. The duo aims to provide premium fitness content that is easily accessible, with a social fitness experience that helps people find motivation.

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