Janice Krieger Receives $2.1 Million Grant to Use Virtual Human Technology to Promote Clinical Trial Participation Among Older Adult Minorities

Janice Krieger, University of Florida College of Journalism and Communications STEM Translational Communication Center director, and a team of researchers has been awarded a National Institute on Aging (NIA) grant to use the virtual health assistant ALEX (Agent Leveraging Empathy for eXams) to recruit older adult minorities for clinical trials.

The grant project, totaling $2.1 million over a three-year period, will focus on underserved populations at a high risk for developing chronic diseases and health conditions. These populations are significantly underrepresented in clinical research. Tailoring content and source preferences to be patient-centered and culturally and personally relevant to the patients is expected to have a lasting and positive effect on their health attitudes and behaviors.

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