Purina Announces 2021 Pet Care Innovation Prize Winners

UF startup SMP’s VetGuardian Wins $10K

Five pet care startups from across the U.S. have been selected as the 2021 winners of the fifth annual Pet Care Innovation Prize powered by Purina. From pet diagnostic health tools and sous-vide pet food to environmentally friendly products for pets and their owners, the 2021 class of Pet Care Innovation Prize winners represents what’s new and what’s next in the $99 billion* pet care industry.

UF startup Structured Monitoring Products’ VetGuardian was among the five winners. VetGuardian is a zero-touch remote telemonitor for veterinarians that continuously gathers a patient’s vital signs without wires or physical contact.

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