Gainesville Tech Startup Gives Spoiled Produce a Fresh Start (Business in Greater Gainesville)

Verigo is a UF startup and a resident client in UF Innovate | The Hub. Recently, AgroFresh Solutions acquired the company, and Verigo now powers AgroFresh’s revolutionary FreshCloud Transit Insights platform, which uses real-time, predictive data insights to provide quality assurance and supply chain management. This is Verigo’s story:

Up to 40 percent of all of the produce grown by our farmers is wasted during transit. Over $35 billion of product shrink is currently accepted as a normal cost of doing business.

The cause is invisible to the naked eye. Time-temperature exposure leads to a dramatic deterioration of produce quality and by the time you begin to see evidence of rotting berries or spoiled lettuce, it’s too late to save it.

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