Peak Strawberry Season Means More Florida-Grown, Flavorful Fruit at the Market
It’s the height of the Florida strawberry harvesting season – a time when the state’s growers are doing all they can to make sure consumers can choose from among the best of their favorite fruit at the market.
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“It has been an incredible Florida strawberry season in terms of flavor and quality,” said Kenneth Parker, executive director of the Florida Strawberry Growers Association.
Parker thanked Vance Whitaker, a UF/IFAS strawberry breeder, who has developed several new varieties in recent years. Strawberry breeders at the Gulf Coast Research and Education Center (GCREC) have developed varieties such as Florida Pearl™ Florida Medallion™ ‘Florida Brilliance’ and Sweet Sensation™.
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