Tech Tuesday: Intersection of Arts and Technology

In this week’s Tech Tuesday, Melanie Moron is joined by Osubi Craig with the University of Florida’s Center for Arts, Migration, and Entrepreneurship, or UF CAME who discusses intellectual property laws that don’t protect artists who share their work on social media.

“One of the projects that we’re working on right now in the center that’s led by our maker in residence, Qudus Onikeku, is a project called Atunda,” Craig said. “And Atunda is really all about allowing artists who take their dances, put them on social media and have those dances go viral. And then, the next thing, somebody is watching a dancer they created at one point show up in a video game and then showing up in a commercial.

“And in the same way that if I had music that I wrote and then somebody played it in a commercial way, they would have to provide me funding back for utilizing my intellectual property. We believe that Atunda can be part of a way to help creatives memorialize their dance movement and also protect their IP in a creative sense.