From Fighting Shoplifting to Pioneering Gene Therapies, the Startups in This Accelerator Are on the Front Lines of “Super Creativity”
ELAINE POFELDT
When it comes to studying the nation’s shoplifting epidemic, Richelle Ross and Diego Rodriguez have a front-row seat. Working under the guidance of Read Hayes, a research scientist and criminologist at University of Florida, they are part of the Loss Prevention Research Council. It’s located in a high-tech lab inside of The Hub, part of UF Innovate, a business accelerator at the University of Florida.
The Council and the other startups within UF Innovate, as well as the accelerator itself, are vivid examples of what creativity and innovation expert James Taylor, based in Scotland, describes as SuperCreativity—a phenomenon that many business leaders are trying to foster in today’s fast-changing business environment. It is a concept that goes beyond creativity or innovation alone.
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