To Build Industry Engagement, Faculty Relations Should Be Front and Center

There’s little doubt that faculty members are among of the most critical elements of creating successful U-I partnerships. So, how do corporate relations managers develop strong relationships with these key internal stakeholders, and how do they continue to strengthen them over the years? Leaders agree that effective communications — highlighted by continuous outreach and understanding of faculty challenges — are critical.

Jim O’Connell of UF Innovate gives his key insights to help promote positive relationships, highlighting good relationships with faculty is hiring staff with the right skill sets. “That starts on my end with hiring people with soft skills,” he says. “You need some technical knowledge, the depth to hold your own with faculty, as well as business acumen, and the soft skills to interface effectively with faculty. If you’re a hard-nosed businessperson, you will not have the patience or the ability to stroke an ego; you will not be effective in the long term. I try my best to hire only people with industry experience…. You have a much better chance of getting someone who meets all the ‘pieces.’”

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