Hey Founder, Here’s How To Build Your Brand

The media landscape for startups is as competitive as ever these days. Journalists are burnt out, hundreds of new funding rounds are announced daily, and good communications talent is hard to come by.

That said, building and establishing your personal brand is key to standing out in the current market. Your brand is your track record plus reputation—everything that people currently know you for.

Many later-stage startups will hire a dedicated public relations firm to handle these aspects of the business, but below are four tangible steps to make yourself and your company stand out without one.

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