Janice Krieger Receives $2.1 Million Grant to Use Virtual Human Technology to Promote Clinical Trial Participation Among Older Adult Minorities
![Janice Krieger](https://www.jou.ufl.edu/wp-content/uploads/2016/07/Janice-Krieger-150x150.jpg)
Janice Krieger, University of Florida College of Journalism and Communications STEM Translational Communication Center director, and a team of researchers has been awarded a National Institute on Aging (NIA) grant to use the virtual health assistant ALEX (Agent Leveraging Empathy for eXams) to recruit older adult minorities for clinical trials.
The grant project, totaling $2.1 million over a three-year period, will focus on underserved populations at a high risk for developing chronic diseases and health conditions. These populations are significantly underrepresented in clinical research. Tailoring content and source preferences to be patient-centered and culturally and personally relevant to the patients is expected to have a lasting and positive effect on their health attitudes and behaviors.
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