SharpSpring Founder Rick Carlson Featured on Radio Cade Podcast (Radio Cade)

SharpSpring Founder Rick Carlson Featured on Radio Cade Podcast

When Rick Carlson founded UF startup SharpSpring in 2012, he didn’t think of himself as a CEO. “My co-founder and I were doing whatever it took to survive,” Carlson says, and they were responsible for everything from software development to buying office supplies. In the early days of the automated marketing software company, “there were so many failures it was hard to name them all,” according to Carlson. “There was an immense amount of wasted effort in figuring out what customers wanted. Over the years we think we’ve gotten smarter about how we make those decisions.” The company went public in 2014, after being acquired by SMTP, and is currently listed on the NASDAQ. The company was acquired by Constant Contact in June 2021.

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