Putting Corporate Back into Wellness Benefits with Ed Buckley of Peerfit (Brella)

Putting Corporate Back into Wellness Benefits with Ed Buckley of Peerfit

Ed Buckley, CEO of UF startup Peerfit, a digital health technology company, talked with Laura Cave and Mike Zarrillo, hosts of the Better Benefits podcast, about creating better wellness benefits that employees will actually use. Wellness benefits are popular at many companies, but oftentimes they aren’t actually used by employees, so they have little impact. Ed is a former personal trainer and group fitness instructor who holds a Ph.D. in Digital Health Behavior, so he’s uniquely qualified to address the problem of underutilized wellness benefits. He generously shared his insights on the problems facing traditional wellness benefit programs and how Peerfit is addressing them with a new model.

Ed’s journey to working in health technology started as a child, growing up in an active family that valued health and wellness. As he pursued his degree, he kept coming back to the intersection of behavioral health and individual wellness. He wanted to explore what motivates people to stay fit and how they keep this motivation over time. He’s able to put these interests into action as the CEO of Peerfit, a digital health technology company that uses behavioral science and tech to deliver a wellness benefit that inspires people to work out.

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