New UF/IFAS Website Helps Consumers Understand Importance of Plant Breeding Program

UF/IFAS associate professor Vance Whitaker has bred new strawberry varieties from the fields and labs at the UF/IFAS Gulf Coast Research and Education Center (GCREC) in Balm (Hillsborough County), Florida.

“‘Florida Brilliance’ and Sweet Sensation® will make up 90% percent of Florida’s strawberry acreage in the coming season,” Whitaker said. “These varieties work well to keep high-quality strawberries in the grocery store from Thanksgiving to Easter.”

Now, a new website gives you information about the UF/IFAS plant breeding program. In addition to produce and ornamental plants, UF/IFAS scientists breed trees, grasses, grains, peanuts and cattle forages. 

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