Tech Company Helps Businesses Promote With “Swag” While Minimizing Carbon Footprint

“People want technology and they want something sustainable. So we went to set out the next generation of what swag can be.” That was the inspiration for UF Innovate | The Hub resident client Imprint Genius, according to CEO Isaac Hetzroni.

So what is “swag”? It’s possible you have collected many items of swag yourself. You know, the pens, the magnets, the coffee cups with company’s names printed on them? Well, University of Florida graduate, Isaac Hetzroni, knows swag well. On top of selling technological gadgets to classmates and businesses, Hetzroni spent the past four years attending trade shows. There, he noticed a common theme.

“You go and pick up all this swag. You go to your hotel and you’re like ‘wait I don’t want any of this stuff’ and you end up throwing it all in the trash,” Hetzroni said. “That triggered something in my mind, like, why is this the case?”

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