The Story Behind the Sweat Patch: Innovating at Gatorade

In 1965, when University of Florida football coaches discovered that players were losing 18lb in weight during 3 hours of practice, they created “Cade’s Ade,” (soon renamed the snappier Gatorade).

Over the years, Gatorade has evolved its products and services while staying true to its mission of helping athletes achieve their goals. Sports drinks are analog experiences, so when Gatorade wanted to bring their core product into the future, Smart Design helped them jump from sports fuel to sports monitoring with the creation of the Gx Platform, a system that uses biometric data to help athletes monitor and personalize their hydration, and its newest offering, the Gx Sweat Patch.

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