Empowering Women in Technology Startups

(The University of Florida is home to EWITS, a 10-week, hands-on, experiential learning program intended to help professional women understand the process of commercialization of an invention. This feature article explains more.)

When Julie Johnson first started working in the lighting design industry, providing the best lighting solution for buildings was fairly simple. First, design your lighting plan alongside architects based on codes and calculations. Second, work with lighting manufacturers to find the right product. Third, install your design to meet your client’s aesthetic needs.

With the advent of LED technology and the internet, the lighting design industry changed. Formerly, Johnson could base her quotes to clients on prices listed in printed catalogs. Now Johnson finds pricing for lighting less than illuminating.

Learn more about Empowering Women in Technology Startups.