Peerfit Claims Another $8 Million for Its Digital Fitness Benefits Platform (MobiHealthNews)

Peerfit, a UF startup that makes a digital platform for fitness benefits, announced that it has closed an additional $8 million in funding, bringing the company’s total backing to more than $23 million. The round was led by returning investors Ark Applications and PAR.

“What this round represents for us is bringing in highly leveraged partners and resources to continue our mission to redefine wellness,” Ed Buckley, CEO of Peerfit, told MobiHealthNews in an email statement. “With our growth in the past two years, we now serve people in nearly every single state in the US, large national clients, and see ourselves as the market leaders helping to drive engagement and build the bridge between carriers, employers, and the fitness industry in a data-driven way.”

Peerfit’s benefits platform allows companies to offer their employees access to a network of participating fitness studios. Employees receive credits which can be redeemed for classes of various skill levels. Employer-provided wellness plans can purchase these credits in bulk, or on a per-use basis so that they are only required to pay for those employees who engage with the platform. Peerfit also offers an online dashboard to streamline class browsing and reservations, or send department-wide class invites to better engage employees.

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