UF Collaboratory Provides Strategic Solutions for Women Innovators

In your home, who makes the majority of your purchasing decisions?

It may not surprise you to hear that women drive the majority of consumer spending in the United States — reports cite that women influence up to 85 percent of consumer spending, which translates to $7 trillion annually. Globally, that number rises to $20 trillion annually.

This phenomenon is not limited to product purchases. Women are often the decision-makers behind less tangible purchases (financial decisions) such as family healthcare services and insurance. Nine out of 10 women will be responsible for their own or their family’s finances at some point in life.

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