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The Art of Talking to Stakeholders: Taking the First Step Towards Commercialization

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Learn about the importance of customer discovery as the first step in the commercialization journey and understand how you can utilize it to achieve maximum effectiveness. Melissa Heffner, an adjunct instructor for the National Science Foundation’s Innovation Corps program and a lead instructor for Georgia Tech’s VentureLab, will share her insights gained through teaching 800 startup teams in this recent presentation.

The University of Florida is a partner institution in the NSF I-Corps Southeast Hub, led by Georgia Tech, and will be offering training starting this semester. Stay tuned for workshop and cohort dates.

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