IPDC Lunch & Learn Series

IPDC Lunch & Learn Series

27jun11:45 am1:00 pmIPDC Lunch & Learn SeriesCreate the Path from Features to Value and Grow Sales

Event Details

Companies often struggle to connect the features of their products and services to the clear value customers gain. The result is missed differentiation in the market and a failure to reach and close buyers. After all, if people don’t understand how your offering provides them unique and unparalleled advantages, they’ll never buy from you.

You’ll learn a 3-step process for bridging the gap of where people are and where they want to be — with the least amount of risk — relating directly to the buyer’s situation.


(Thursday) 11:45 am - 1:00 pm EST(GMT-04:00)



2153 SE Hawthorne Road