B2M Talks: Market Research Fundamentals is a free virtual session taking place on February 25 from 12:00–1:00 PM. Hosted as part of the Biolocity Bench2Market (B2M) Talks series, this event is designed for university researchers, innovators, and early-stage product developers seeking to better understand commercialization pathways for medical products.

The session will cover why market research is critical throughout the innovation and product lifecycle, introduce key market research methods and when to use them, and highlight how research can inform unmet needs, market sizing, and stakeholder priorities across the healthcare ecosystem.