In this session, you’ll gain a clear understanding of what trademarks are, why they matter, and how they can safeguard your business as it grows. You’ll learn how to choose a mark that is distinctive and more likely to be approved by the United States Patent & Trademark Office (USPTO).

We’ll guide you step-by-step through the trademark filing and registration process, demystifying each stage so you know exactly what to expect. You’ll also discover the most common reasons for application refusals and how to avoid them — helping you save time, money, and frustration.