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	<title>smell &#8211; UF Innovate</title>
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	<title>smell &#8211; UF Innovate</title>
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		<title>Study: What Makes a Smell Bad?</title>
		<link>https://innovate.research.ufl.edu/what-makes-a-smell-bad/</link>
		
		<dc:creator><![CDATA[sooyoungryu]]></dc:creator>
		<pubDate>Mon, 30 Jun 2025 00:00:00 +0000</pubDate>
				<category><![CDATA[News Brief]]></category>
		<category><![CDATA[UF Inventors]]></category>
		<category><![CDATA[Dan Wesson]]></category>
		<category><![CDATA[Sarah Sniffen]]></category>
		<category><![CDATA[smell]]></category>
		<category><![CDATA[UF Department of Pharmacology and Therapeutics]]></category>
		<category><![CDATA[UF Health]]></category>
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					<description><![CDATA[UF researchers Sarah Sniffen and Dan Wesson have uncovered the mechanisms behind how order acquires emotional significance.]]></description>
										<content:encoded><![CDATA[
<p>A <a href="https://www.nature.com/articles/s41380-025-03075-0.epdf?sharing_token=SUpZynUh6OKR2uuQQboXgdRgN0jAjWel9jnR3ZoTv0P8yDrzdL-pBsI9icXH_dWpEqSmx9Ba7lcDDpjcSOp-kAiBF5V6EBMXYhX0j1i0cYKBhKiDzs9Y7LexKAprwMA0gf36pdr4N9uIJwuDIDIWzeSC9YByhP9dHrBJOvYqwLc%3D" target="_blank" rel="noreferrer noopener">study</a> from UF Health researchers reveals the mechanisms behind how your brain decides you dislike — even loathe — a smell.</p>



<p>Or as first author and graduate research fellow&nbsp;<a href="https://pharmacology.med.ufl.edu/profile/sniffen-sarah/" target="_blank" rel="noreferrer noopener">Sarah Sniffen</a>&nbsp;puts it: How do odors come to acquire some sort of emotional charge?</p>



<p>In many ways, our world capitalizes upon the importance of smells to influence emotions, running the gamut from perfumes to cooking and even grocery store design.</p>



<p>“Odors are powerful at driving emotions, and it’s long been thought that the sense of smell is just as powerful, if not more powerful, at driving an emotional response as a picture, a song or any other sensory stimulus,” said senior author&nbsp;<a href="https://pharmacology.med.ufl.edu/profile/wesson-dan/" target="_blank" rel="noreferrer noopener">Dan Wesson</a>, Ph.D., a professor of pharmacology and therapeutics in the UF College of Medicine and interim director of the&nbsp;<a href="https://fcs.institute.ufl.edu/" target="_blank" rel="noreferrer noopener">Florida Chemical Senses Institute</a>.</p>



Read more about <a href="https://ufhealth.org/news/2025/study-what-makes-a-smell-bad"> Study: What Makes a Smell Bad?</a>
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		<title>Neurotech Startup Canaery Secures Over $4 Million in Seed Funding To Digitize the Sense of Smell</title>
		<link>https://innovate.research.ufl.edu/neurotech-startup-seed-funding-smell/</link>
		
		<dc:creator><![CDATA[Sara Dagen]]></dc:creator>
		<pubDate>Fri, 08 Jul 2022 00:00:00 +0000</pubDate>
				<category><![CDATA[Accelerate]]></category>
		<category><![CDATA[News Brief]]></category>
		<category><![CDATA[UF Innovate]]></category>
		<category><![CDATA[smell]]></category>
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					<description><![CDATA[Canaery, the neurotech startup digitizing the sense of smell to enhance the way we perceive and monitor the world around us, announced today it has closed more than $4 million in seed funding to accelerate the development of its scent-sensing platform.]]></description>
										<content:encoded><![CDATA[
<p><a href="https://innovate.research.ufl.edu/accelerate-2/">UF Accelerate</a> client <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.canaery.com&amp;esheet=52766027&amp;newsitemid=20220630005091&amp;lan=en-US&amp;anchor=Canaery&amp;index=1&amp;md5=100305f9a549cee6ff1c96971d271eab" target="_blank" rel="noreferrer noopener">Canaery</a>, the neurotech startup digitizing the sense of smell to enhance the way we perceive and monitor the world around us, announced today it has closed more than $4 million in seed funding to accelerate the development of its scent-sensing platform.</p>



<p>With its proprietary neural interface based on nearly a decade of primary research, Canaery can detect every scent that enters the natural olfactory system of a working animal and wirelessly transmit the chemical signatures to the cloud for processing. All of this happens in seconds, even if the animal cannot consciously identify the scent. There is no special training required and no chance of accidental handler misdirection. Canaery can even identify scents that the animal may never have encountered before.</p>



<p>The resulting continuous analysis can be used for early diagnosis of diseases, preventing the spread of invasive species, or identifying other scent-based signatures such as environmental hazards and explosives.</p>



Learn more about <a href="https://www.businesswire.com/news/home/20220630005091/en/Neurotech-Startup-Canaery-Secures-Over-4-Million-in-Seed-Funding-to-Digitize-the-Sense-of-Smell">Neurotech Startup Canaery Secures Over $4 Million in Seed Funding To Digitize the Sense of Smell<a />
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