Seminar at UF Innovate | The Hub

Join Matt Friedman at UF Innovate | The Hub as he shares the story of turning a $500 investment and a fraternity-house kitchen in Gainesville into the global WING ZONE franchise.

Please register by noon on November 4th.

During this event, Matt will share the challenges, setbacks, and lessons from his journey, offering an inside look at what it took to grow WING ZONE from a two-man operation into a global franchise system. His story began in 1992, when Matt Friedman was a college student operating an illicit “ghost kitchen” out of his fraternity house at the University of Florida. He didn’t have a business plan, investors, or even a license to operate, just a passion for authentic buffalo wings and a refusal to accept “no” for an answer. What began as a rogue delivery experiment evolved into an international powerhouse with over 140 locations across the U.S. and six countries.