In 1965, when University of Florida football coaches discovered that players were losing 18lb in weight during 3 hours of practice, they created “Cade’s Ade,” (soon renamed the snappier Gatorade). Over the years, Gatorade has evolved its products and services while staying true to its mission of helping athletes achieve their goals. Sports drinks are … Continue reading The Story Behind the Sweat Patch: Innovating at Gatorade